Chapter 15: Retailing



 Electronic Arts products are best sold online through digital stores like PlayStation, Xbox, and PC platforms. This is because it is fast and easy for customers to download games right away without going to a store. It also helps EA reach more people around the world and save money on making and shipping physical copies. Digital stores also let EA update their games and add new content. Even though physical copies are still sold, online retail is the best way for EA to sell their products today.

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