Chapter 4:Target market

 

Electronic Arts’ target market includes teenagers and adults who enjoy playing video games. The company mainly focuses on gamers between the ages of 13 and 35 who are interested in sports, action, and online multiplayer games. EA targets both casual and competitive players who use consoles, PCs, and mobile devices. Their market is global, with customers in North America, Europe, Asia, and other regions. Overall, EA’s target market consists of tech-savvy individuals who enjoy digital entertainment and interactive gaming experiences.


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