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ANDERSON RODRIGUEZ X ELECTRONIC ARTS

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chapter 5: Developing a Global Vision

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Electronic arts has a global vision focused on reaching and entertaining players all around the world through innovative and engaging video games. The company works to expand into international markets and create popular franchises such as The Sims , Apex Legends , and Madden NFL that appeal to a global audience. EA also invests in digital gaming, online multiplayer experiences, and new technology to improve gameplay and connect players worldwide. By focusing on innovation, global accessibility, and strong gaming communities, EA aims to remain a leading company in the global video game industry.
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Chapter 17:Advertising and Public Relations

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  AD Electronic Arts delivers the ultimate gaming experience by combining cutting edge technology, realistic gameplay, and a global community of players. Step into lifelike sports simulations, cinematic adventures, and competitive online worlds where every move feels real. With stunning graphics, constant innovation, and some of the most popular game franchises in the world, EA creates games that are not just played but experienced. Whether you're competing, exploring, or connecting with others, EA brings excitement, realism, and next-level entertainment right to your screen.
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Chapter 4:Target market

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  Electronic Arts’ target market includes teenagers and adults who enjoy playing video games. The company mainly focuses on gamers between the ages of 13 and 35 who are interested in sports, action, and online multiplayer games. EA targets both casual and competitive players who use consoles, PCs, and mobile devices. Their market is global, with customers in North America, Europe, Asia, and other regions. Overall, EA’s target market consists of tech-savvy individuals who enjoy digital entertainment and interactive gaming experiences.
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